About Superior Model Management + Elect PR

Superior Model Management is owned and managed by Isla Rafferty, and prides itself on being Scotland's fastest-growing and most dynamic model and creative agency. Superior represent the cream of Scotland's modelling talent. We swiftly interpret and action briefs with the special attention and high standard of customer service required, moving with the changing tides of trends and technology.

We are an agency that specialises in nurturing home-grown talent. Our one to one personal management, commitment and pro-active approach has consistently launched successful individuals in the fashion industry and delivered modelling services to some of the most prolific clientèle in the world. It is simple. What sets us apart is our staff, both models and bookers, who perform enthusiastically with motivation and dedication, until the job is finished and the client is 100% happy.

Our creative division looks after some of the country’s most experienced and exciting fashion and advertising photographers, make-up artists and fashion stylists. We provide promotional staffing in the form of our sister company, Elect PR. Featured amongst Elect's personnel database there is a skilled, diverse workforce of corporate hosts and brand ambassadors. Elect's trustworthy, professional, promotional staff are often at a company's front line dealing with customers, and understand what is needed to create exactly the right impression. Should you require a more specialised individual for a project, Elect can supply you with anything from an actor to a face painter and more. We also have strong links with catwalk production companies and media production enterprises.

Our ideology is straightforward. We care about our work, and this is the focus for the diverse range of individuals we represent, together with the respected clients we serve. We conduct our business based on the classic values of trust, responsibility, honesty and hard work.